Thus, P interest allows users to structure their profiles to display their best work! For instance, they offer 'boards' where users can upload pictures and categorize them into thematic groups.Įffective image search is a great advantage of Pinterest. For example, individuals can use this tool to show their business to a large number of people, increase sales or achieve popularity. This allows users to have a guide on their next purchase through the use of pins as photo references or inspiration. In this case, the link to the source is automatically saved. Pinterest users can save images and videos from any site page by 'pinning' to their profile. In comparison to the life of a Facebook post, on Pinterest, a post brings additional traffic for 3.5 - 4.5 months. After your pin receives social confirmation, it will rise to high positions. For instance, on Pinterest, users can share, add friends, like, bookmark sites to search for information of interest. In 2022 creating Pinterest images will become more popular in comparison to previous years. This is very helpful as the popularity of visual content on the web grows rapidly.Īccording to IMPACT SEO statistics, experts predict that graphics and video content will account for the lion's share of all traffic in the future. A peculiarity of the service is its focus on visual content – photos, pictures, infographics, videos. Pinterest is positioned as a social network, but in fact, it is a bookmarking service and part-time search engine.

Therefore, making visually appealing pins is very important to keep people interested in your content on Pinterest.īefore we discuss how to create eye-capturing Pinterest pins, let's take a look at how search engines works.

At the same time, 58% of users explore the platform to help make a purchasing decision. For example, a ccording to Pinterest Business research, it is evident that 83% of users on Pinterest are on the platform to plan something. Pinterest is not a social network but a visual search engine! A positive aspect for businesses is that the platform drives people to visit the site before making a purchase decision.

Pinterest account search